Company

The word “Zen” can have many meanings in Japanese:

Zen as in 【Shi-Zen】 means Nature, which nurtures people and bestows us with blessings.

Zen as in 【Zen-shyu】 (Zen sect.) teaches to eliminate the unnecessary and come face to face with the essentials. Recognized worldwide, these teachings represent Japan and the Japanese spirit.

Zen as in 【Sai-Zen】 means aiming for the best results out of human actions and behaviors.

I feel that each of these words expresses uniquely Japanese aesthetics and their pursuit that has formed Japanese culture.

【Zen】 also means lacquerware called japan, which is used when entertaining guests with Japanese food, we named our company Zen Foods Co., Ltd., with pride and ambition of “being a company that introduces and spreads Japanese food culture throughout the world”, starting with Hong Kong.

Our company logo represents four concepts.

1. The vermilion circle represents lacquerware round tray. Called japan in English, lacquerware symbolizes Japan. We take pride in bringing the Japanese culture with the products we carry. Our mission is to deliver these with care and bring delicious Japanese food to our customers’ tables.
2. The semicircle also represents the smile that delicious food brings to the mouth. We hope to make everyone smile with the products we deliver.
3. The stroke to the upper right represents our hope to see everyone involved in our company rise to the future.
4. Finally, the vermilion color also represents tuna, we started out as a trading company specializing in tuna 15 years ago. This company color, chosen so we never forget our original ambitions, represents our determination to continue providing tuna as our forte.